FAMILY RUN BUSINESS
SINCE 1963
The Beginning
Covertina, founded in 1963 in Cairo, Egypt, has established itself as a landmark in the world of chocolate connoisseurship. With over half a century of rich history, Covertina prides itself on crafting premium chocolates that blend traditional artisanship with innovative flavours.
Rooted in the heart of Egypt, our journey began with a passion for excellence and a commitment to quality, guiding us through decades of growth and evolution. Join us on this delightful journey through Covertina’s storied past, a testament to our enduring love for chocolate and our unwavering commitment to our heritage.
1963s
Spreading Joy Around The Globe
As Covertina’s reputation for exceptional quality and innovative confectionery spread, Covertina solidified its position as the most successful chocolate manufacturing company in the Middle East. This era is characterised by a significant expansion in its global footprint, with the brand exporting its delightful products to over 25 countries across Africa and the Middle East.
This phase of expansion was not limited to geographic reach alone. Covertina broadened its product catalog, diversifying beyond its beloved chocolate offerings. The company introduced an array of confectionery delights, including eclairs, countline bars, lollipops, and a variety of other sweet treats. Despite this diversification, chocolate continued to be the jewel in Covertina’s crown.
This enduring love for Covertina’s chocolates is a testament to the brand’s ability to maintain the highest standards while evolving and expanding its range.
1970s
Celebrating Life
Advertisements showcased heartwarming scenes of couples, where Covertina chocolates played a pivotal role in marriage proposals, serving as a sweet precursor to a lifetime of happiness. The taglines and narratives of these ads were so memorable and touching that they became quotable references, often used by people to express their own feelings of love and commitment. This advertising campaign not only bolstered Covertina’s brand image but also deepened its emotional connection with consumers.
Covertina was no longer just a chocolate maker; it had become an essential part of the love stories of countless individuals, weaving its way into the very fabric of society’s most joyful and intimate moments.
1980s-90s
Spreading Joy Around The Globe
As Covertina’s reputation for exceptional quality and innovative confectionery spread, Covertina solidified its position as the most successful chocolate manufacturing company in the Middle East. This era is characterised by a significant expansion in its global footprint, with the brand exporting its delightful products to over 25 countries across Africa and the Middle East.
This phase of expansion was not limited to geographic reach alone. Covertina broadened its product catalog, diversifying beyond its beloved chocolate offerings. The company introduced an array of confectionery delights, including eclairs, countline bars, lollipops, and a variety of other sweet treats. Despite this diversification, chocolate continued to be the jewel in Covertina’s crown.
This enduring love for Covertina’s chocolates is a testament to the brand’s ability to maintain the highest standards while evolving and expanding its range.
1980-90s
Our Commitment
Covertina’s journey from a local chocolatier to a global confectionery powerhouse is a story of passion, innovation, and unwavering commitment to quality, making it a beloved brand for generations of chocolate lovers.
present day
